Old Style is reverting to old style of making beer. See, enough people got the idea that when Budweiser plowed all the regional brands that we may have given up something that was worth saving. Well, steps should be taken to resurrect these kinds of traditions. The difference here is the "krausening" of the beer. As I understand it that's a technique where they use some old beer to make new beer. Kind of like making yogurt. I won't pretend to understand exactly what that means. Also, the term "fully krausened" is a great synonym for "liquored up." Here's me getting fully krausened at Wrigley:
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Also, a lot of people seem to conflate price with value much like they sometimes confuse weather with climate. I never understand why I see dirty rednecks buying Busch when Stroh's is cheaper, and in my mind, better. Sales of Bud Light are still dominant and yet I think it's an inferior beer to Old Style or Schlitz or Narragansett or Brain Pelt. Granted, those last two are slightly different cases. But still. Thus, I don't think it's a terrible idea to put the price point of this new Old Style up around the price of a regular domestic beer. Certainly, I'd pay it to drink a beer as my father would have drunk it provided that my father were from The next step, I suppose, is getting it on draft in normal hole-in-the-wall dives like Budweiser is. But I really believe this can happen. However, it will only happen if you want it. I'm through trying to drink beer for all of you.
Also, there is no acceptable synonym for "egg." Please don't try to think of one.
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